Shortly after announcing its need for possible
bankruptcy protection, American aviation manufacturing firm Hawker Beechcraft
announced that it had been sold to a Chinese firm. As the ink is drying from
the Hawker Beechcraft sale, Cessna Aircraft Company leaders announce their own
interest in collaborating with Chinese businesses. These announcements are
actually the norm in the aviation industry today. The alignment of an economic
depression, an emerging market, and major political changes in the east has led
to what may be a defining moment in aviation and world history. How will
partnering in China affect our aviation industry? Why the sudden growth in
Chinese aviation? What will the future of global aviation look like?
Economic
hard times have had a net negative affect on nearly every industry in America
for nearly the past decade. General Aviation has been, perhaps, one of the most
smitten industries of all. According to the General Aviation Manufacturing
Association, in 2011 shipments of general aviation airplanes worldwide declined
3.5%. This marked 4 consecutive years of decline in the industry, and 3.5%
represented the smallest annual decline yet. The officials at GAMA are quite an
optimistic bunch, this is quoted from the sentence following the announcement
of declined sales; “Shipments in all three segments (business jets, turbo-prop,
and pistons) declined from the previous year, but the declines reached single
digits which indicate general aviation hitting the trough…” (General
Aviation Manufacturers Association, 2012) . Perhaps this
optimism is not unfounded. Many aviation industry companies have been finding
respite in the emerging market of China. American companies on this list
include Cirrus (sold to a Chinese manufacturing firm), the aforementioned
Hawker Beechcraft (sale to Chinese firm pending, Enstrom Helicopter (sold to a Chinese
firm), GE (joint-venture production and development contract w/Chinese firm),
Gulfstream (joint-venture production agreement w/Chinese firm), Net-Jets
(upstart and development co-op with Chinese firm), and many more to come. These
types of business relationships are being formed in masses by aerospace
engineering companies the world-over as well. Bombardier and Embraer have also
recently made formal relationships with Chinese firms. Almost all of these
relationships have formed due to the need for capital funding, as well as the
need to be a part of this emerging market. The firms that have been sold wholly
to Chinese firms were nearly all in dire economic standing, much like Hawker
Beechcraft. A simple visit to the homepage of forbesbusinessaviation.com
will reveal article after article describing a newly found relationship with a
Chinese firm (Forbes, 2013) . If this cure-all
has been available all-along, why have more companies not taken advantage of
this opportunity sooner?
China
does not have the best track record at playing friendly with outsiders when it
comes to business. There is a long and sordid history of companies partnering
with Chinese firms only to find that the proprietary trade information that
they had shared in confidence has been stolen and “new” Chinese competition has
beat them to the sales “punch” (Negroni, 2012) . In many of these
instances, the Chinese government has protected the offending firm, even in the
face of damning and obvious evidence of the misdeed. There are also the
complications of an unsure and slowly evolving political ethos of the governing
body of China. There is no promise that the Chinese government will follow
through with the promised infrastructure and airspace developments that are
necessary to breathe life into these start-up aviation firms. Major
developments in recent years, including a comprehensive airspace management plan,
have begun to make business prospect look up in China. An article in China
Daily online magazine identified that were a total of about 500,000 flight
hours of general aviation flight in China for 2011, the majority of which were
of the business jet type. The same article states that projected general
aviation flight hours will reach 2 million by 2020. Now, I understand that
these numbers cannot always be trusted, but the fact that there is a plan in
place is proving to be enough evidence for aerospace manufacturers (Wen, 2012) . Incidentally, America’s
annual general aviation flight time is about 24 million hours, so China has
quite a way to go to catch up to our current capacity. Many people are worried
that American aircraft manufacturing firms being sold to China could result in
fewer American jobs, which could ultimately hurt the US in a big and long-term
way.
There
may be reason for concern with regards to lost American jobs, but not right away.
In the case of Cirrus, a Chinese firm bought the company as a means for
understanding the general aviation industry and having a foundation to build
off. The original Cirrus headquarters is still the company’s main place of
operation, the original employees still have their jobs, and the Chinese firm
injected $150 million dollars into the development of a new lightweight jet. In
most cases, initially anyway, these Chinese firms will find keeping the
American portion of their production operations open vital because this allows
for the FAA to certify their newly produced aircraft. This will be a valuable
certification if the jets are flown internationally (Manufacturing.net,
2012) .
As time goes on and the aviation industry in China is strengthened and has
earned a “name” internationally, our certification may not be as much a
difficulty or necessity. For the time being, it appears that Chinese business
just might be the lifeline that general aviation needs. As far as graduating
aviation professionals are concerned, it is probably just good that these
companies continue to exist, and that the industry is showing signs of growth.
Today’s graduates will have a whole-new host of competition issues and
international relationships to develop as our careers go on.
Works Cited
Forbes. (2013, February 25). forbesbusinessaviation.com.
Retrieved February 25, 2013, from homepage:
http://www.forbesbusinessaviation.com/
General Aviation Manufacturers Association. (2012, January
1). Statistical Databook & Industry Outlook. Retrieved February 25,
2013, from erau.edu:
http://libraryonline.erau.edu/online-full-text/books-online/GAMA-DATABOOK-2011.pdf
Manufacturing.net. (2012, July 16). U.S. Plane Makers
Teaming With Chinese Firms. Retrieved February 25, 2013, from
manufacturing.net:
http://www.manufacturing.net/news/2012/07/us-plane-makers-teaming-with-chinese-firms
Negroni, C. (2012, May 14). China Market Challenges Plane
Makers. Retrieved February 25, 2013, from nytimes.com:
http://www.nytimes.com/2012/05/14/business/global/14iht-rav-china14.html?_r=0
Wen, W. (2012, November 13). General Aviation set for
takeoff as more airspace is available. Retrieved February 25, 2013, from
chinadaily.com:
http://www.chinadaily.com.cn/cndy/2012-11/13/content_15920216.htm